Web design strategy
With the boom of product and service searches through the internet, websites have become one of the most valuable assets for businesses, it gives us the opportunity to show our business, what we offer, our trajectory and the testimonials of satisfied customers, just to mention some of the many advantages of which, if we implement a good web strategy we can exploit its benefits to the fullest.
Before we continue, we must be clear about what is a website strategy? The web strategy is the series of elements that lead your websites to obtain more visibility, visits and conversions. The latter being the fulfillment of the objectives of the website.
In general, the objectives of a website can vary a lot, but some of the most common ones are:
- Sell online.
- Generate prospects interested in a certain product or service.
- Get people to start a free trial or buy a certain digital product or service, or what is called subscription business (e.g. Netflix).
- Generate visitors to the site to show them valuable content.
- Generate subscribers.
Website content and structure
Proper web structuring signals to Google (the king of search engines with 92.17% of the market, according to StatCounter) about the purpose of the site and where the most relevant content is. Also, a well-implemented web structure will help Google find and index product or service content more easily.
Visibility of your website
Once you have clear objectives, you need to worry about one of the most important points, and this is that the public can see your site. For this you can use different strategies such as:
- Advertising in digital media: This is to place ads in media such as Google or Social Networks that allow a segmented group of people to know your website and visit it, this will help your company to have an impact and meet its objectives more quickly.
- SEO or organic positioning: This refers to positioning your site in the top search results for terms relevant to what your company does, this will help you so that when people search for these words in a place like Google, your site appears and gives them the possibility to visit it.
- Inbound Marketing: A more robust strategy, but certainly more effective, is Inbound Marketing, and this focuses on combining different strategies to scale the number of people that your website receives, and also create a series of routes and actions to not only get more visitors, but help those visitors meet the goal you have for your site.
As you can see, there are several steps to follow to achieve an effective strategy for your website, there are several tools that can help you in the design of web pages, so I suggest you can rely on some of them and make sure you follow these simple steps so you can get closer to your goals.
Orbis Advisers is a digital marketing agency, 100% results oriented. We specialize in Google Ads, and natural positioning in Google (SEO).