Tips for your website
Find your difference and embrace it, then think about what differentiates you from your competition.
For professionals like Orbis Advisers, developing a well-organized website will not be a problem. Our web designs fulfill the function of facilitating the visualization of the different contents and being a useful tool for the visitors of the same, allowing them to search and find the desired information more easily.
Here are six tips that you could take into account when designing your brand’s website.
1. Personal information
An “About us” section is a must, where you will briefly explain what the brand is about, when it was founded and what its objectives are for its customers.
It is essential that every website includes a section where visitors can find your personal (or company) contact information. You can add a phone number, email address or social networks. You should be attentive to your clients’ doubts and solve them as quickly as possible.
2. Less is more in web design
Avoid overloading your website with content. It is always preferable to avoid too many images, videos or animations that can overload customers with information.
It is recommended not to include heavy elements, such as high quality images or long videos. In the case of images, it is preferable that these do not weigh more than 1MB and in the case of videos, try to opt directly for links that redirect to Youtube or some other platform instead of including them directly on the web.
3. Attention to the color palette
The main web pages usually use no more than 2 to 4 main colors, since this way it will be more aesthetic and neat. Make sure that the choice of colors serves to highlight the main and most important content of the page. You can also choose several shades of the same color.
4. Compatibility with cell phones
It is a reality that nowadays we use our cell phone more than any other technological device. For this reason, it is essential that the design of your website is responsive, this means that it can adapt to any mobile device (in addition to the computer) without cluttering the contents.
5. Be careful with fonts
It is not advisable to use more than two fonts on the web. Ideally, use one font for headings and another for body text. Use fonts that are easy to read and pleasant for users. No italics or illegible fonts.
6. Satisfied customers
Add a special section dedicated exclusively to the opinions of your customers, where they can add comments talking positively about the brand. This point will be essential to attract new customers as they will be able to increase their trust in your brand.
7. Thinking the web with a SEO structure
It is essential that from the design you are thinking about the organic positioning of your website in Google, which is known as SEO. Therefore, I recommend you to visit the following article where we explain much more about this topic.
Orbis Advisers is a digital marketing agency, 100% results oriented. We specialize in Google Ads, and natural positioning in Google (SEO).