Differences between SEO and SEM
SEO and SEM are two words you hear mentioned in any conversation about brand or product positioning on the Internet. But what exactly are they? SEO stands for search engine optimization. This refers to how to put together your content so that it appears in the first results of search engines.
SEM stands for search engine marketing. This refers to the advertising or sponsored links that can be done in search engines.
These strategies are then focused on what is “search engine marketing”. And what is the search engine that dominates all queries on the Internet? That’s right, our beloved Google.
Why it is important to use SEO and SEM strategies
SEO and SEM strategies have become so relevant today (and that’s why we hear them mentioned so much) because positioning for the first results in search engines has become a fierce fight.
Why is it key to be among the first results? Because there is an indisputable reality: the number of clicks, and therefore visits to your store or content, is much higher if you are at the top of the search results page on Google.
Besides, let’s face it, nobody (or almost nobody) gets past the first page of results. So if you don’t appear there, basically, it’s as if you don’t exist for the person who searched for a keyword related to your brand.
Orbis Advisers is a digital marketing agency, 100% results oriented. We specialize in Google Ads, and natural positioning in Google (SEO).