Differences between Digital Marketing
Know the real differences between impacting your target customer or spreading advertising in the different channels within digital marketing.
First of all, it is necessary to define both terms before delving into the differences between them. Digital marketing is a set of strategies and techniques linked to the online market. This includes banners, digital brochures, social networks, etc., i.e., strategies that can be found in Internet channels and media. Basically, what it pursues is the construction of a brand or cause a first thought on a particular product in the receiver, which is known as top of mind. On the other hand, inbound marketing is a philosophy, whose purpose is to achieve an increase in sales by educating the audience on content of interest. Inbound marketing has a methodology and a certain approach. Therefore, it is observed that they are clearly differentiated terms, which should not be mixed. Among the differences we can point out:
Determination of whether we want to opt for sales growth or positioning.
Unlike digital marketing, inbound marketing is created with the objective of acquiring new customers, who are first and foremost mere contacts. The aim is to respond to the needs shown by customers with a certain content. Therefore, if what a person wants is a slow process that allows a slow but effective customer acquisition, the best option is inbound marketing. On the other hand, online marketing is useful for those who want to have notoriety in social networks or improve the company’s image.
How many agencies are engaged in such practices?
Nowadays, we can find numerous great digital marketing agencies. However, if you want a good inbound marketing agency, you need to look deeper, as there are not too many.
Are both reduced to the advertising aspect?
They are also differentiated by the fact that inbound will not be reduced only to the advertising aspect that can appear on different social networks such as Facebook or Twitter, but will continue to work with companies so that they can sell to their customers. Digital marketing, on the other hand, is reduced to the advertising represented on such platforms.
What is the process for each one?
One difference to highlight lies in the process. Inbound marketing aims to get the user to access the website, and offer them content of interest. It is a much slower process than digital marketing, and requires great patience on the part of the person who undertakes it. In contrast, digital marketing seeks to achieve its objective quickly and efficiently. Likewise, we characterize inbound marketing as an attraction strategy, while digital marketing is a fast action strategy to sell more on the Internet and increase awareness.
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Orbis Advisers is a digital marketing agency, 100% results oriented. We specialize in Google Ads, and natural positioning in Google (SEO).